Verizon Super Bowl x Jbalvin
We invited millions to pressure-test the network by leaking a global superstar’s phone number during America’s biggest media moment and on his social handles. In real time.
:60 Super Bowl LVIII Commercial
Super Bowl social teasers
Using the power of AI, we created a JBalvin GPT to deliver an ultra-personalized experience to everyone who engaged with J’s number.
Resulting in 32K total engagements, 19K messages & 13K calls.
31.7M
Video views in 7 days.
91%
Engagement.
2.3M
Univision Super Bowl viewership.
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